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Tracking and ads audit

Find out what's broken, what's wasted and what to fix first

A full review of your tracking and ad account, delivered in five business days. You get a plain-English report, a video walkthrough and a 30-minute call. $297.

Book the auditWhat we check

What we check

Eleven things, checked one by one

Problems with the first three are common, and fixing them changes what every other number means.

1. Pixel and Conversions API

Are your Purchase, Add to cart and Checkout events firing, once, with the right value?

2. Event match quality

Are you sending enough customer details for Meta to match sales to the right people?

3. Duplicate and missing events

Doubled sales make ads look better than they are. Missing sales make them look worse.

4. Domain and event setup

Domain verification, event priorities and the settings that decide what Meta can see.

5. Account structure

How campaigns are built, named and organised, and what is left over from the past.

6. Audiences

Custom audiences, exclusions and whether retargeting is set up at all.

7. Budgets and bids

Whether money is going where your goals are, and where it is being wasted.

8. Creative and testing

What you test, how often, and what is actually winning.

9. Reporting and attribution

Attribution windows and what your numbers really mean when they disagree.

10. Catalog basics

Product feed and catalog set-up, if you run catalog ads.

11. Google Ads tracking

Conversion tracking in Google Ads, if you run Google ads.

What you get

  • A written report in plain English. Every finding is marked fix now, fix soon or fix later.
  • A video walkthrough. We record our screen and show you what we found.
  • A 30-minute call. We go through the report and answer your questions.
  • A fix list in order of importance. So you know what to do first.
  • 14 days of email questions. If something in the report isn't clear, ask.

What we need from you

  • View-only or analyst access to your Meta ad account and Events Manager, through Business Manager partner access
  • View access to your Google Ads account, if you use it
  • A short list of your goals and your usual monthly ad spend

We never ask for passwords. You can remove our access at any time.

How it works

  1. Book. Tell us about your store. We reply within one business day.
  2. Pay and share access. We send an invoice and a partner access request.
  3. We review. Five business days from when we get access.
  4. We talk. Report, video and call.

Sign up for ads management within 14 days and your $297 is credited to your first month.

Two ways to start

Tracking and ads audit

$297 one time

You get the report and the fix list. You, or your developer, make the changes.

Book the audit

Audit and tracking fix

$697 one time

Everything in the audit, and we fix your pixel and Conversions API setup, test every event, and support you for 14 days.

Book audit and fix

This is right for you if

  • You run paid ads and aren't sure you can trust your numbers
  • Your sales in Meta and Shopify don't match
  • You want to know what to fix before spending more
  • You are thinking about hiring an agency and want a second opinion first

This is not right for you if

  • You haven't started running ads yet
  • You want someone to guarantee results
  • You are not ready to give view access to your ad account

Want a second pair of eyes on your ads?

Tell us about your store. We reply within one business day with a time to talk and a clear next step.

Book an audit